Award Categories

201.Best Digital Innovation in OOH

Recognizing campaigns that effectively utilize digital screens or displays to create engaging and interactive advertising experiences in the OOH space.

202. Best Augmented/Virtual Reality Integration

Recognizing campaigns that utilize augmented or virtual reality to create engaging and interactive OOH experiences. This category honors innovative approaches that enhance viewer interaction through immersive technologies

203. Best Data-Driven OOH Campaigns

Honoring campaigns that leverage data analytics to inform strategy, targeting, and messaging in an OOH context, demonstrating effectiveness through insights.

204. Best Social Media Integration

Recognizing innovative campaigns that seamlessly connect out-of-home advertising with social media platforms, driving engagement and interaction among audiences.

205. Best Mobile Integration in OOH

Celebrating campaigns that effectively incorporate mobile technology, such as QR codes or geolocation, to enhance the OOH experience and drive consumer action.

206. Best Interactive Installations

Honoring OOH campaigns that feature interactive elements, encouraging audience participation and creating memorable experiences.

207.Best Cross-Media Synergy

Recognizing campaigns that effectively combine OOH with other media types (e.g., digital, print, broadcast) to create a cohesive and impactful message.

208.Best Real-Time Content Updates

Celebrating OOH campaigns that utilize real-time data or dynamic content updates, responding to current events or audience behavior for enhanced relevance.

301. Best Targeted OOH Campaign

Recognizing campaigns that demonstrate exceptional targeting strategies to effectively reach specific demographics and audiences.

302. Most Effective Use of Budget in OOH

Celebrating campaigns that maximize impact and reach while optimizing budget allocation in out-of-home advertising.

303.Best Data-Driven Planning in OOH

Honoring campaigns that effectively utilize data analytics to inform strategic planning and decision-making in OOH advertising.

304.Best ROI in OOH Campaigns

Recognizing campaigns that achieve outstanding return on investment through strategic planning and execution in out-of-home media.

305. Best Integrated OOH Strategy

Celebrating campaigns that seamlessly integrate out-of-home advertising with other marketing channels for a cohesive strategy and enhanced effectiveness.

306. Community-Centric Planning

Recognizing campaigns that effectively engage local communities through strategic planning and localized messaging in OOH advertising.

307. Best Outdoor Strategy - Metro

Showcase your strategic outdoor plan, emphasizing market profile, marketing objectives, advertising goals, OOH media selection, and specific site/unit choices tailored for metropolitan areas.

308. Best Outdoor Strategy - Non-Metro

Highlight your strategic outdoor plan, focusing on market profile, marketing objectives, advertising goals, OOH media selection, and specific site/unit choices designed for non-metro regions.

309. Most Impactful Outdoor Plan

Illustrate how your plan achieved its objectives through effectiveness, relevance, and cost-efficiency. The primary medium should be OOH when evaluating overall impact. Include at least three digital images in 300 dpi JPEG format of the creative environment.

310. Best Innovation in Media Format

Recognizing groundbreaking innovations in traditional or digital out-of-home media formats, including creative cutouts, extensions, or dynamic elements. This category emphasizes media patterns and formats rather than content or graphics.

401. Telecom Product & Services

402. Banking, Financial Services & Insurance

403. Entertainment & Media

404. Automobiles

405. FMCG

406. e-Commerce

407. Public Service/Corporate Social Responsibility

408. Travel & Leisure

409. Beverages & Food

410. Retail Advertising

411. Others (like Corporate/Consumer Durables/etc)

412. Healthcare & Pharma

413. Real Estate

414. OTT (Over The Top) Media Services

601.Innovation of the Year

The most imaginative and creative execution employing any conventional or unconventional OOH/DOOH format.

602.Best Use of Ambient Media

This award recognizes outstanding creativity in integrating ambient media within out-of-home advertising. It honors campaigns that transform everyday environments into engaging brand experiences, using innovative placements and unexpected installations to capture attention and create memorable interactions.

603.Best Use of Mall & Cineplex Mediaa

This award honors outstanding campaigns that utilize advertising opportunities in malls and cineplexes within the out-of-home space. It celebrates creative strategies that engage consumers in these high-traffic environments, employing impactful displays and interactive elements to create memorable brand experiences.

604.Best Green Initiative in OOH

This award honors campaigns that prioritize sustainability in out-of-home advertising. It recognizes eco-friendly practices, such as using sustainable materials and energy-efficient technologies, while promoting environmental awareness and reducing ecological impact.

701.Best Digital Out-of-Home Campaign

Recognizing overall excellence in a digital out-of-home advertising campaign, considering creativity, effectiveness, and impact.

702.Best Use of Technology in DOOH

Highlighting campaigns that demonstrate innovative and effective use of technology in digital out-of-home advertising.

703.Best Interactive DOOH Campaign

Awarding campaigns that engage audiences through interactive elements, such as touchscreens, augmented reality, or other interactive technologies.

704.Best Creative Content for DOOH

Recognizing outstanding creativity in the content and design of digital out-of-home advertising.

705.Best Integration with Social Media

Acknowledging campaigns that effectively integrate digital out-of-home advertising with social media platforms to enhance engagement and reach.

706.Best Location-Based Campaign

Awarding campaigns that effectively leverage the physical location and context of the digital out-of-home displays for maximum impact

707.Best Use of Data in DOOH

Recognizing campaigns that demonstrate effective use of data and analytics to target audiences, personalize content, and optimize performance.

708.Best Digital Billboard Campaign

Focusing specifically on excellence in campaigns displayed on digital billboards, considering creativity, visibility, and impact.

709.Best Mobile / App Integration with DOOH:

Recognizing campaigns that seamlessly integrate with mobile devices and mobile applications to enhance the overall viewer experience.

710.Best Use of AR / VR / MR in DOOH

Recognizing campaigns that effectively incorporate augmented reality technology , leverage virtual reality technology and mixed reality technology in digital out-of-home advertising to create engaging and immersive experiences.

711.Best Use of Artificial Intelligence (AI) in DOOH

Recognizing campaigns that demonstrate the effective use of artificial intelligence technologies, such as machine learning algorithms, for content personalization, audience targeting, or dynamic optimization.

712.Best Use of Interactive Touchscreen Technology

Highlighting campaigns that utilize interactive touchscreen technology on digital displays to engage audiences and encourage user interaction.

713.Best Location-Based Technology Integration

Awarding campaigns that utilize location-based technologies, such as geotargeting or geofencing, to tailor content and messages based on the specific location of digital out-of-home displays.

801. OOH Campaign of the Year

802. OOH Advertiser of the Year

803. OOH Media Agency of the Year