| 08:30 AM - 10:00 AM | Registration, Connection, Networking |
| 10:00 AM - 10:10 AM | Welcome Address by Dr. Anupam Gupta, Co-Founder & Director, The Founder Media | B2B Market Media |
| 10: 10 AM - 10:20 AM | Introduction of The Founder Magazine: OOH Edition by Dr. Ashish Srivastava, Co-Founder & Director, The Founder Media | B2B Market Media |
| 10: 20 AM - 10: 30 AM | Unveiling of The Founder Magazine: OOH Edition |
| 10:30 AM - 11:30 AM | Panel Discussion 1: Intelligent OOH for BFSI: How AI Insights Drive Consumer-Centric Campaigns This panel explores how AI insights are transforming Out-Of-Home (OOH) advertising in various industries. By harnessing AI’s predictive analytics, financial brands can tailor campaigns to consumer behaviour, reaching audiences more effectively and creating personalised experiences. The discussion will reveal strategies for data-driven, consumer-focussed OOH campaigns in finance. Moderator: Ashonal Pereira, Founder & CEO, Mancunianz Panelists: ● Manoj Batra, Head - Product and Process Government Business Group, Bandhan Bank ● Deepa Gupta, Vice President | Regional Head -West & South, MOMS Outdoor ● Vishesh Sharma, Former CMO, Bajaj Broking ● Harshita Hemnani, Deputy Vice President, Bharti AXA Life Insurance |
| 11:30 AM - 11:45 AM | Presentation by Ankur Garg, Associate Vice President, Rapport on topic From Static to Smart: The Rise of Interactive and Responsive OOH Media This topic explores the shift from traditional OOH to dynamic, digital formats. With tech like AI, sensors, and mobile integration, OOH now delivers personalized, real-time engagement. This evolution enhances consumer interaction, improves targeting, and drives more effective campaigns. |
| 11:45 AM - 12:00 PM | Presentation by Kashif Khan, Sales Head, Wallop on The 360° Revolution of OOH in India: Why It Remains the King of Advertising. |
| 12:00 PM - 12:30 PM | Fireside Chat: The Impact of E-commerce on OOH Advertising Strategies The rise of e-commerce is reshaping out-of-home (OOH) advertising, focusing on driving online engagement. Brands use OOH to create awareness and direct consumers online, leveraging data analytics for real-time optimization. QR codes and NFC technology enhance interactions, making OOH a key player in omnichannel strategies that connect physical and digital experiences. Speaker- ● Mr. Vikas Nowal, CEO of Interspace Communication with Mohd. Ujaley, Consulting Editor, The Founder Media | B2B Market Media |
| 12:30 PM - 01:00 PM | Keynote Session by Jayesh Yagnik, CEO, Madison India on The Digital Transformation of OOH: Blending Tradition with Technology- The digital transformation of Out-of-Home (OOH) advertising is reshaping the landscape by integrating traditional media with advanced technologies. This evolution enhances the effectiveness and reach of OOH campaigns, allowing advertisers to connect with audiences in dynamic and engaging ways. |
| 01:00 PM - 02:00 PM | Networking Lunch |
| 02:00 PM - 03:00 PM | Panel Discussion 2: Sustainable Practices in OOH: Innovations and Challenges Sustainable practices in OOH advertising focus on eco-friendly materials, energy-efficient technologies and responsible waste management. Innovations include solar-powered displays and recyclable signage. However, challenges persist, such as balancing cost-efficiency with sustainability and ensuring widespread adoption. Embracing these practices can enhance brand reputation and contribute to environmental responsibility. Moderator: Mohd. Ujaley, Consulting Editor, The Founder Media | B2B Market Media Speaker- ● Dipankar Sanyal, CEO, Platinum Media ● Rajat Sikder, Founder, Walk The Talk ● Pratik Lalani, Founder, Craywingz ● Mangesh Shinde, Co-Founder & MD, OSMO ● Haresh Nayak, Founder & CEO, Connect Network ● Shahid Hakim, Founder, Wallop Advertising |
| 03:00 PM - 03:30 PM | Keynote session by Saibal Gupta, Founder, Xperia on The Future of DOOH in Smart Cities The future of Digital Out-of-Home (DOOH) advertising in smart cities involves leveraging data and connectivity to deliver targeted, context-aware messages. Integrating IoT technology allows real-time interactions and dynamic content updates, enhancing engagement. This evolution supports sustainable urban environments and transforms public spaces into interactive advertising platforms, enriching the consumer experience. |
| 03:30 PM - 04:00 PM | Tea Break |
| 04:00 PM - 05:00 PM | Panel Discussion 3: Cultural Relevance and Localisation: Crafting OOH Campaigns for Diverse Markets This panel discussion topic focuses on the significance of cultural relevance and localization in Out-Of-Home advertising. It emphasizes how brands can effectively tailor their campaigns to resonate with diverse consumer markets, ensuring that messaging and visuals reflect local customs, values, and preferences to enhance engagement and brand loyalty Moderator: Promita Saha, VP-Marketing, Karukrit Speakers- ● Nitin Dhingra, CTO, Indira IVF Group ● Jaikishin chhaproo, Head – Media & Brand PR, ITC Limited ● Ishika Sharma, Associate Director, Bliss Club ● Mohd Asghar, Co founder & CEO, BrandOnWheelz ● Madhu Dutta, Head of Marketing, Raymond ● Amit Gujral, Business Leader |
| 05:00 PM - 05:15 PM | Closing Keynote by Imiyaz Vilatra, CEO, Posterscope India on Future Trends: What's Next for OOH Advertising? Future trends in out-of-home (OOH) advertising include increased digital integration, real-time data utilization, and enhanced interactivity through technologies like augmented reality. Personalized, context-driven campaigns will dominate, leveraging AI for audience insights. Additionally, sustainability will shape practices, promoting eco-friendly materials and energy-efficient solutions as brands adapt to evolving consumer expectations. |
| 05:15-PM 06:-00 PM | Registration for OOH Phoenix Awards 2025 |
| 06:00 PM - Onwards | Awards Felicitation along with Dinner & Cocktails |