Awards in this group are to be awarded to Agency-Client or OOH Media Owner-Client combinations.
Recognizing brands that have utilized the out-of-home medium in an innovative or unprecedented way in metropolitan areas.
Celebrating brands that have creatively leveraged the out-of-home medium in a distinctive manner not previously seen in non-metro regions.
Honoring the development of a groundbreaking OOH medium that has never been implemented in metropolitan areas.
Recognizing the introduction of a novel OOH medium that has not been utilized before in non-metro regions.
Celebrating brands that have seamlessly integrated their messaging within the OOH medium in a highly innovative and effective way.
Recognizing OOH campaigns that effectively engage and resonate with local communities.
Celebrating campaigns that prioritize eco-friendly practices and sustainability in metro executions.
Celebrating campaigns that prioritize eco-friendly practices and sustainability in non-metro executions.
Recognizing innovative OOH campaigns from emerging brands in metro cities.
Recognizing innovative OOH campaigns from emerging brands in non-metro cities.
Honoring campaigns that create immersive experiences for audiences through interactive OOH advertising.
Celebrating campaigns that creatively incorporate local culture, traditions, or community elements.
Celebrates activation-led campaigns that use OOH advertising in high-traffic areas (e.g., malls, transit hubs, city centers) to maximize audience participation and interaction
Honors the most creative and impactful use of 3D or anamorphic visual effects in OOH advertising, including billboards, digital displays, and installations.
Awarded to campaigns showcasing innovative anamorphic techniques through advanced projection methods, visual illusions, or seamless blending of physical and digital spaces.
Recognizes immersive and interactive brand experiences delivered through live events, pop-ups, and experiential activations that drive engagement and emotional connection.
Celebrates impactful and innovative out-of-home campaigns executed across international markets, demonstrating strong creativity, strategy, and global audience engagement.
Honors campaigns that strategically target specific locations such as airports, universities, or sporting venues with customized OOH activations for maximum relevance and impact.
Recognizes campaigns that push creative boundaries using CGI technology to deliver innovative, visually compelling OOH experiences that elevate brand storytelling.
Awarded to campaigns that leverage CGI to create visually striking and attention-grabbing content on digital billboards in high-visibility environments.
Celebrates CGI-driven OOH campaigns that generate strong audience engagement, interaction, and memorability through compelling visual storytelling.
Honors campaigns that seamlessly integrate CGI elements with physical OOH environments to enhance realism, creativity, and overall visual impact.
Recognizes experiential campaigns that use anamorphic visuals to deliver immersive, memorable brand experiences within events or experiential marketing environments.
Awards in this group are to be awarded to OOH Media Owner-Client combinations.
Excellence in static formats like billboards, hoardings, unipoles, and wall wraps.
Outstanding execution across transit formats including metro, railway, airports, bus shelters, cabs, and autos.
Premium and innovative OOH campaigns within airport environments.
Creativity in OOH placements across malls, multiplexes, and retail hubs.
Campaigns using digital screens, LED displays, or programmatic DOOH.
Immersive OOH campaigns incorporating augmented or virtual reality.
Campaigns leveraging analytics and insights to achieve measurable results.
Campaigns enhanced through QR codes, NFC, geolocation, or mobile app integration.
Installations that actively engage audiences and create memorable experiences.
Campaigns that adapt dynamically using live data, events, or audience triggers.
Campaigns connecting OOH with social platforms to boost engagement and visibility.
Integrated campaigns that combine OOH with other media (TV, print, digital, radio).
Eco-friendly practices such as recyclable materials, solar-powered sites, or green hoardings.
Media owners delivering impactful reach through strong regional or local networks.
Recognizing strategic excellence in planning, execution, and impact measurement of OOH campaigns.
Recognizing campaigns that demonstrate exceptional targeting strategies to effectively reach specific demographics and audiences.
Celebrating campaigns that maximize impact and reach while optimizing budget allocation in out-of-home advertising.
Honoring campaigns that effectively utilize data analytics to inform strategic planning and decision-making in OOH advertising.
Recognizing campaigns that achieve outstanding return on investment through strategic planning and execution in out-of-home media.
Celebrating campaigns that seamlessly integrate out-of-home advertising with other marketing channels for a cohesive strategy and enhanced effectiveness.
Recognizing campaigns that effectively engage local communities through strategic planning and localized messaging in OOH advertising.
Showcase your strategic outdoor plan, emphasizing market profile, objectives, OOH media selection, and site choices tailored for metropolitan areas.
Highlight your outdoor plan focusing on market profile, objectives, OOH media selection, and site choices designed for non-metro regions.
Illustrate how your plan achieved its objectives through effectiveness, relevance, and cost-efficiency. Include visuals of the creative environment.
Recognizing groundbreaking innovations in OOH media formats such as creative cutouts, extensions, or dynamic elements.
The jury will seek out the most compelling creative ideas that capture consumer attention and effectively convey the desired message. These awards spotlight industry-specific excellence, recognizing OOH campaigns that best reflect the unique challenges, opportunities, and consumer behaviors across diverse sectors.
Recognizing outstanding OOH campaigns that effectively showcase telecom innovations, products, and services to connect with diverse audiences.
Awarding campaigns that simplify financial services and create trust, engagement, and awareness through compelling OOH storytelling.
Celebrating OOH campaigns that generate excitement and audience buzz around movies, shows, music, or media platforms.
Recognizing campaigns that creatively highlight automobiles, showcasing design, performance, and innovation on the OOH stage.
Awarding innovative OOH campaigns that drive mass awareness and consumer connect for fast-moving consumer goods brands.
Celebrating creative OOH strategies that bring e-commerce platforms closer to consumers, driving engagement and adoption.
Recognizing impactful OOH initiatives that raise awareness and inspire action for social good and community welfare.
Awarding campaigns that creatively promote travel destinations, leisure experiences, and tourism services via OOH media.
Celebrating brands that use OOH to delight consumers with innovative, flavorful storytelling in food and beverage campaigns.
Recognizing OOH campaigns that drive store visits, retail awareness, and customer engagement with powerful creativity.
Recognising impactful and creative OOH campaigns across corporates, services, logistics, and consumer brands that effectively communicate trust, reliability, innovation, and brand purpose.
Recognizing campaigns that effectively communicate healthcare messages or promote pharma products with responsibility and impact.
Celebrating OOH campaigns that creatively highlight real estate projects, lifestyle aspirations, and community living.
Awarding OOH campaigns that generate hype and audience engagement for streaming platforms and original OTT content.
Recognizing exceptional collaboration between brands, agencies, and media owners in the development of innovative OOH campaigns.
This award recognizes exceptional collaboration between brands, agencies, and media owners in the development of innovative out-of-home advertising campaigns. The focus is on projects where multiple stakeholders actively participate in the creative process, sharing ideas, resources, and insights to produce impactful and engaging OOH experiences.
The most imaginative and creative execution employing any conventional or unconventional OOH/DOOH format.
Outstanding creativity in integrating ambient media within OOH advertising, transforming environments into brand experiences.
Celebrating campaigns that effectively engage consumers in malls and cineplexes through impactful displays and interactions.
Honoring campaigns that prioritize sustainability, using eco-friendly practices, materials, and technologies in OOH media.
Recognizing overall excellence in DOOH campaigns considering creativity, effectiveness, and impact.
Celebrating innovative and effective use of technology in DOOH advertising campaigns.
Awarding campaigns that engage audiences through interactive elements such as AR, touchscreens, or immersive tech.
Recognizes outstanding creativity in content, storytelling, and visual design within digital out-of-home advertising campaigns.
Acknowledges campaigns that seamlessly integrate DOOH advertising with social media platforms to amplify engagement, participation, and reach.
Honors campaigns that effectively leverage the physical location, environment, and contextual relevance of DOOH displays for maximum impact.
Recognizes campaigns that strategically use data and analytics to target audiences, personalize content, and optimize campaign performance.
Awarded to campaigns that demonstrate excellence on digital billboards through creativity, visibility, execution, and measurable impact.
Recognizes campaigns that effectively integrate DOOH with mobile devices or applications to enhance interaction and the overall audience experience.
Honors campaigns that creatively leverage augmented, virtual, or mixed reality technologies within DOOH to deliver immersive and engaging experiences.
Recognizes campaigns that apply AI technologies such as machine learning for content personalization, audience targeting, and dynamic optimization.
Highlights campaigns that utilize interactive touchscreen displays to drive audience participation, engagement, and real-time interaction.
Awarded to campaigns that use location-based technologies such as geotargeting or geofencing to deliver relevant, context-driven DOOH messaging.
Awarded based on the highest number of awards earned in the previous categories.
Entries are not allowed — these honors celebrate the very best across all categories, highlighting the ultimate champions of OOH excellence.
The most outstanding campaign of the year, representing unmatched creativity, impact, and execution in the OOH industry.
Recognizing the agency that consistently demonstrates excellence in OOH planning, execution, innovation, and client partnerships.
Awarded to the media owner that sets new benchmarks in innovation, efficiency, and delivering impactful OOH solutions.
Recognizing campaigns that masterfully align OOH advertising with regional cultural, linguistic, and contextual nuances to deliver highly resonant and impactful messaging.
Honoring campaigns that deliver impactful, localized messaging designed to resonate deeply with non-metro audiences and reflect their unique needs and preferences.
Celebrates campaigns that strategically collaborate with regional celebrities or influencers to strengthen audience connection and drive engagement.
Recognizes innovative OOH designs and displays that authentically reflect regional culture, aesthetics, and consumer preferences for maximum impact.
Honors campaigns that foster meaningful community connections and deliver long-term value through thoughtful and inclusive OOH initiatives.
Recognizes digital OOH campaigns that are expertly tailored to deliver impactful and relevant messaging across regional and local markets.
Honors campaigns that effectively leverage transit advertising formats to create strong visibility and engagement among regional audiences.
Awarded to campaigns that use advanced technologies to customize and localize OOH advertising for non-metro regions, enhancing relevance and personalization.
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